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Gift Cards
- 50% increase when replacing paper with cards
- 45% consumers purchased a gift card in December 2004
- 60% consumers spend more than the value of the card
- 33% increase in sales over the value of the card
- 28% increase in average load in 2004
- 50% of retailers offer gift cards
- 40% of gift card recipients purchase full price items
- 60% have reloaded value on previously purchased card
- 15% of gift card value goes unredeemed
2005 Gift Card Statistics Reported by Statistics Canada & JC Williams GRP
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