Gift cards are taking the payment industry by storm. Consumers demand is skyrocketing because they are the perfect gift for that someone who's hard to buy for and retailers couldn't be happier meeting their demand. Gift cards are expanding beyond the retail market to many non-traditional markets because the benefits are universal. They used to create a point of differentiation for the merchant and now they are a competitive necessity and no one's complaining. Merchants love gift cards for so many good reasons. Here are a few…
- Statistics Canada research shows that many consumers spend almost twice the face value of a gift card.
- Gift card recipients tend to purchase more regular priced items.
- When displayed at your check out, gift cards become an impulse purchase item.
- Gift cards tend to decrease the amount of returned merchandise.
- Gift and promotional cards can increase sales during quiet selling periods.
- Gift card sales create a reservoir of funds for the merchant.
- It is estimated that approximately one-tenth of gift card sales goes unredeemed.
For more on gift cards from Statistics Canada click here.
The common denominator with each and every gift card benefit is increased sales and profitability. It makes it obvious why gift cards are exploding into the payment industry.
Infinity Customized Gift Cards
Gift cards instantly become an advertisement for your business. When purchased and presented, they make a statement about your business to both the recipient and onlookers. With the Infinity Card gift program, your cards are customized to reflect the look and feel of your individual business. With a minimum order of just 100 cards, you have the flexibility to present fresh new looks with every occasion the year brings.
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